Meanwhile back in London, Leon is shooting the second stage of the Landrover/Iphone apps campaign.
The campaign for
RKCR Y&R London is to promote being able to get live rugby scores from your Iphone.
The first stage involved the team (lead by Model Maker Wesley West) building a 26ft rugby pitch to superimpose onto the face of the the new Ipod.
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Oh yes, the real thing. |
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Laying down the turf. |
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Getting rid of the lines. |
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Roughing it up a bit.
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Wesley West on the try line. |
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Job Done |
And the end result....
This years version of the ad with the new Iphone4 will be running soon.